Your brand sound. Crafted intentionally. Felt instantly.
Strategic sonic branding for growing businesses, entrepreneurs, nonprofits, and organizations that want to stand out.
Your brand already has a sound.
Every video, social media post, presentation, commercial, or customer experience tells people something about your business.
Every sound your business uses shapes how people experience your brand.
When those choices are intentional and consistent, people begin to recognize your brand — not just by what they see, but by what they hear.
That's the power of sonic branding.
What is Sonic Branding?
Sonic branding is the intentional use of music and sound to express your brand's personality.
Just as your logo helps people recognize your business visually, your sonic identity helps people recognize it emotionally.
When great content is paired with a signature sound, your audience understands who you are, what you stand for, and how to feel about you…in seconds.
From a custom sonic logo to music for your videos, podcast, events, or digital experiences, we help you create a sound that's unmistakably yours.
Who We Are
Strategy meets sound.
Most composers know how to create great music.
Most branding consultants know how to shape a great brand.
At SoundMark, we bring both together.
With backgrounds in strategic communications, branding, and professional music composition, we don't start by asking, "What kind of music do you like?"
We start by asking, "How do you want people to feel when they experience your brand?"
Because the right sound isn't just easy on the ears…it's purposeful.
Meet the founders
Kristin Rath brings more than 15 years of experience in communications, messaging, and brand strategy, helping organizations discover and express what makes them distinctive.
Bobby Gillaspy is a life-long, performing musician who blends cinematic storytelling, rich instrumentation, and a collaborative approach to creating original music — helping brands and creators connect with audiences.
Together, we help businesses translate their brand into a sound that's authentic, memorable, and uniquely their own.
One brand identity. Countless uses.
Consistent sound helps create a more memorable brand experience.
A sonic identity can be used across:
Digital
Website
Videos
Social media
Podcasts
In person
Events
Conferences
Retail spaces
Marketing
Commercials
Brand films
Product launches
The SoundMark Experience
Sonic branding that’s both strategically sound and artistically real —without the $30K+ agency price tag.
We help uncover your brand's unique voice and create a complete sonic identity system that saves your team time, money, and headaches.
Your audience will know, instantly, what you're about.
How we create your sonic identity
We start where all good strategy starts: with you. We conduct a deep discovery conversation to understand your brand's essence, values, personality, and what you want your audience to feel about you. From this, we create The Sound Map: a comprehensive guide that becomes the blueprint for everything that follows.
Step 1: Discover and explore your sound
Now we translate strategy into sound. We develop a clear sonic direction for your brand — the instrumentation, mood, and emotional target that feels authentically you. You’ll receive a Sonic Blueprint that is repeatable and scalable.
Step 2: Build your sonic characteristics and direction
This is where strategy becomes reality. We compose and produce a sonic identity system that's uniquely yours — your Soundprint — and will connect instantly with your audience. The result is a brand that feels more consistent, recognizable, and memorable wherever it's heard.
Step 3: Compose your signature sounds
Whether you need one signature sound or a complete sonic identity, we'll tailor the engagement to your business and goals.
Ready to cue your brand sound?
Tell us a bit about your goals and we’ll reach out to plan the next steps.