SoundMark
We help brands sound as intentional as they look.
Every touchpoint shapes perception, including the ones people hear. We create strategic sonic identities that bring consistency, recognition, and emotion to every audio experience.
Your brand already has a sound
If you're adding music, voiceover, or any audio to your website or social media, you’re telling people something about your business.
Every sound your business uses shapes how people experience your brand.
When those choices are intentional and consistent, people begin to recognize your brand — not just by what they see, but by what they hear.
That's the power of sonic branding.
What is Sonic Branding?
Sonic branding is the intentional use of music and sound to express your brand's personality.
Just as your logo, colors, and messaging help people recognize your business, a consistent sonic identity creates an emotional connection that makes your brand more memorable.
When great content is paired with a signature sound, your audience understands who you are, what you stand for, and how to feel about you…in seconds.
From a custom sonic logo to music for your videos, podcast, events, or digital experiences, we help you create a sound that's unmistakably yours.
Who We Are
Kristin Rath is a strategic communications consultant with 15+ years of experience in brand positioning, messaging strategy, and identity design.
Bobby Gillaspy is a 20-year professional musician and life-long composer.
Together, we offer something neither could deliver alone: sonic branding that's both strategically sound and musically authentic.
Here’s how SoundMark can help
We help uncover your brand's unique voice and create a complete sonic identity system that saves your team time, money, and headaches. Your audience will know, instantly, what you're about. Kristin's 15 years of communications strategy expertise and Bobby's lifelong musical composition skills mean you get sonic branding that's both strategically sound and artistically real—without the $30K+ agency price tag.
What we deliver: The SoundMark Experience
We start where all good strategy starts: with you. We conduct a deep discovery conversation to understand your brand's essence, values, personality, and what you want your audience to feel about you. From this, we create The Sound Map: a comprehensive guide that becomes the blueprint for everything that follows.
Discovery & Sound Mapping
Now we translate strategy into sound. We develop a clear sonic direction for your brand—the instrumentation, mood, and emotional target that feels authentically you.
Brand Voice & Direction
This is where strategy becomes reality. We compose and produce a sonic identity system that's uniquely yours and will connect instantly with your audience.
Your Sonic Identity
Why Work With Us?
Most sonic branding comes in two flavors: music production houses that sound great but lack strategy, or branding consultancies that understand your brand but outsource the music. We're different.
Kristin brings 15+ years of strategic communications expertise—she knows how brand positioning, messaging, and identity actually work. Bobby is a working musician and life-long composer—he lives in sound, not theory. Together, we design your sonic strategy and compose the music that brings it to life, integrated every step of the way.
You're not hiring a jingle factory or a consultant who'll hand off your vision to a freelancer. You're working with a team that thinks strategically and creates musically. The result? Your sonic identity is authentic, strategic, and genuinely yours.
And we price this so it's actually accessible to the brands that matter most.
Ready to cue your brand sound?
Tell us a bit about your goals and we’ll reach out to plan the next steps.